With the new marketing power of social media and the growing acceptance of floatation, the population required to sustain a float centre grows smaller and smaller.
For example, Okotoks, Canada has a population of 29,000. Okotoks now has its own, 2-float room centre: Float Centre Okotoks. Within a few months of opening, it is busy and doing very well.
Medicine Hut, Canada, has a population of 63,000 and within a few months there will be a 2-float room centre with the capacity for 4 float rooms as business grows.
How things have changed.
Before social medial and before the growing, wider acceptance of floatation, a 4-float room centre might have required twice the population it does now and as floating in on an upward trajectory, the future is yours…
The population required to support a centre gets smaller the more floating becomes better known and accepted. A second centre opening at a similar time, or later, helps to spread the awareness of floating and both centres benefit.
I am the only person I know of who has experienced 2 centres opening at the same time in the same street! This happened when I opened a successful Float centre in Brisbane, Australia. Early fear and anxiety gave way to relaxation and gratitude as it became obvious to both of us (both centres) that we were helping each other grow. The sum of our marketing and promotion was much greater than 1 +1 = 2.
And keep in mind that floating is such a unique and universally beneficial experience, people will come from many miles around, so outer lying population centres contribute to the population you are trying to capture.
In our London Float Centre, which, after 20 years, was unfortunately destroyed by fire along with many other businesses, regular floaters, when on our membership, averaged at least 2 floats per month and floated for an average of over 2 years. (In Brisbane, a less congested city with less time pressure than London, regular floaters came weekly.)
Even at 2 floats a month, the 200 members we had, gave us a floating base of a minimum 100 floats per week. New floaters doing the 3-float trial pack and casual floaters accounted for another 70+ floats a week.
After a marketing campaign, we would often be as near as fully booked for 3 months.